Once again, the Super Bowl is upon us, and with it come ads a-plenty. Movie studios like Paramount and Disney bought prime commercial realty this year with their Super Bowl LII TV spots. What made it to air, and was it worth it for the studios? See for yourself!
Off the bat, compared to TV spots in recent years (the last we covered being 2015), this slate of ads was a mixed bag. Sure, there was the big Mission: Impossible – Fallout trailer tease and the Cloverfield Paradox tease before the post-game drop on Netflix, but otherwise, the spots were fairly expected, at least based on EW and Trailer Track‘s predictions.
Mission: Impossible – Fallout
The first look at the latest Mission: Impossible has arrived, featuring Henry Cavill’s mustache, more Tom Cruise with a death wish stunts, and a little more in the way of franchise continuity from Rogue Nation. Ethan Hunt’s (Tom Cruise) actions on a mission in Berlin result in an IMF vs. CIA faceoff, and oh, hey, there’s Michelle Monaghan as Ethan’s ex-wife. Mission: Impossible – Fallout speeds into theaters on July 27.
A Quiet Place
The Super Bowl LII TV spot for A Quiet Place, star John Krasinski’s big studio directorial (and co-writing) credit, helps to further establish the post-invasion apocalyptic setting that the family (Krasinski, actual and on-screen wife Emily Blunt, Millicent Simmonds, and Noah Jupe) find themselves in. A Quiet Place slips into theaters on April 6.
God Particle (Netflix)
Just over 10 years since the release of Cloverfield and a little under two years since the release of 10 Cloverfield Lane, The Cloverfield Paradox (formerly known as The God Particle when it was rumored to be the 3rd film in the Cloverfield Cinematic Universe) in, to paraphrase Ava Duverney, being Lemonaded. There’s little known about the film (besides that it’s about astronauts on a space station orbiting Earth trying to find an alternative energy source when something goes horribly wrong), but it’s now live on Netflix for those curious enough to watch it ASAP.
Dwayne “The Rock” Johnson stars as a former US military vet and FBI hostage rescue team member turned skyscraper safety expert whose family is held captive in a towering inferno in China. While some elements feel familiar (a little Die Hard, a little Towering Inferno), Johnson and the inclusion of his character’s prosthetic is a unique touch. Skyscraper hits theaters July 13.
Jurassic World: Fallen Kingdom
This TV spot for Jurassic World: Fallen Kingdom adds more of a real-world-consequences aspect to the film, kind of like the end of The Lost World: Jurassic Park, but with a new dino … which looks like a raptor-sized T-rex. Regardless, the cast (including Toby Jones), J.A. Bayona, and the plot have me intrigued. Jurassic World: Fallen Kingdom roars into theaters June 22.
Solo: A Star Wars Story
Disney and Lucasfilm were just being teases with this first TV spot for the much-anticipated Solo: A Star Wars Story, given all of the news with Lord & Miller leaving the film, being replaced by Ron Howard, and also the re-writes and re-shoots. That being said, this first look is a good one (with especially good Star Destroyer and Lando Calrissian shots), and the full trailer drops during GMA tomorrow. Solo: A Star Wars Story lightspeeds into theaters on May 25.
Avengers: Infinity War (Marvel)
The latest look at Avengers: Infinity War needs to introduction. The team unites in theaters on May 4.
How is it that there’s a Russian spy novel adaptation that mirrors Black Widow’s backstory before we actually get a Black Widow movie from Marvel/Disney? And is it just coincidence that Jennifer Lawrence is in another Francis Lawrence film with a bird-related name that’s part of a trilogy (The Hunger Games: Mockingjay vs. the Red Sparrow novel trilogy)? Red Sparrow sneaks into theaters on March 2.
Westworld, Season 2 (HBO)
Season 2 of Westworld looks to pick up where season 1 left off – with the hosts in open revolt – and it continues to look damn good. Westworld premieres on HBO on April 22, and you still have time to catch up on season 1 through HBO, Amazon, or on DVD/Blu-ray.
Castle Rock (Hulu)
While still not revealing much about the plot, this second teaser for Castle Rock, the upcoming JJ Abrams and Stephen King collaboration set in one of King’s eponymous Maine towns, continues to set the eerie mood and highlight the cast (André Holland, Marvel-Netflix familiar Scott Glenn, Sissy Spacek (definitely not playing an adult Carrie), IT star Bill Skarsgard, Melanie Lynskey, Lost‘s Terry O’Quinn) and the connections to King’s oeuvre (Shawshank Prison, the town). Castle Rock is set to premiere this summer on Hulu.
Jack Ryan (Amazon)
I’m all for against-type John Kraskinski and more Wendell Pierce, but the concept of Jack Ryan feels dated, given the Alec Baldwin & Harrison Ford adaptations, the modernized Ben Affleck and Chris Pine adaptations, and the general feel of post-9/11 military movies. AV Club feels similarly. That being said, Amazon’s long-awaited Jack Ryan series hits Prime on August 31st.
All in all, this was a good variety of spots, but as EW also highlighted, there were a few missed opportunities that I agree with – nothing for the upcoming A Wrinkle in Time or Incredibles 2. Given the Lexus-Black Panther ad (two birds with one stone), I think we were better off without another Black Panther TV spot.
Which of these movies are you looking forward to the most? Have you checked out The Cloverfield Paradox yet? Let us know below!